Hello, I’m Joy – a financial operations expert with a specialization in supporting small businesses. I hold a Master’s degree in Business Administration from the Hebrew University of Jerusalem, with a focus on finance and banking. Since 2018, I have been working in the financial operations field, offering tailored solutions to companies at various stages of growth. My experience includes managing an organization’s financial operations, including collections, cash flow and budgeting, payments, payroll preparation, and providing financial support to clients and vendors.

In addition, I specialize in financial coaching for small businesses – from goal setting and objective definition, through managing expenses and revenues, to building budgets and financial growth strategies.

I am also a certified career coach with training in career development consulting from Tel Aviv University.

I currently live in Tel Aviv. My journey began with pre-army training at Ma’agan Michael Kibbutz, followed by serving as an artillery instructor in Shveta. After my military service, I went on a mission with the Jewish Agency in Toronto and then spent a year in East Asia, where I immersed myself in Buddhist philosophy and studied at the Dalai Lama’s temple in India. I integrate all these experiences into my work and believe that my mindfulness helps me lead financial processes in a balanced and precise manner. I’m a vegetarian, a feminist, and practice Iyengar yoga.